Business name: Hellim Beddings

Industry: Manufacturing and Hospitality

Business Background and Model

Hellim Beddings is a Nigerian company based in Lagos and founded by Henry Akanbi, who has a background in the textile industry and has been manufacturing duvets and other similar items for the past 10 years. At Hellim, we produce duvets and other similar items. Being in operation for over three years, we have been able to build a solid reputation for quality products, workmanship and customer service.

The market for duvets in Nigeria is growing at a rate of 5% per year, according to the World Bank, due to the increasing number of middle-class consumers. This increase in demand is attributed to rising incomes and urbanization. In order to meet this demand, we offer our products at competitive prices and with high quality standards. We also provide customer service through our website, as well as through our physical stores located in major cities across Nigeria.

We are aiming to sell duvets and duvet covers in Nigeria. We are aware that the industry is currently experiencing a downturn, but we believe this can be overcome by our unique selling point. Our unique selling points include our commitment to providing duvets and duvet covers that are made from 100% cotton, ensuring that they are of the highest quality at the most competitive prices combined with our ability to provide them within 24 hours of our receiving payment.


The best prospects for our product are those whose homes or businesses are located in areas where there is a pressing need for an affordable, durable solution to the problem of covering up during the winter months. This includes states like Plateau, Nassarawa, Kwara, Niger, to mention but a few. In these regions it is not uncommon for people to live under unheated conditions during the winter months; this puts them at risk of hypothermia if they do not have proper shelter or heaters.

We believe that by providing these people with an affordable alternative to traditional bedding solutions like blankets or quilts that can be used as blankets, when necessary (such as at night), we can build upon our current success and continue making a profit from this industry in Nigeria.

Current Market Conditions

The current market conditions for this industry are very favorable. There is a demand for quality products and services, especially ones that address specific needs. This demand will continue to increase as more people gain access to technology.


The competition in this industry is primarily from local companies that provide similar services at lower prices than what we offer. They also have an advantage because they can expand their customer base quickly with low overhead costs due to their limited resources compared to ours.

Business aims and objectives:

  • To provide a service to all Nigerians who want to have a beautiful, comfortable and affordable bed.
  • To become a leading online retailer of bedding, towels and other decorating accessories.
  • To provide quality products and services to customers at competitive prices.
  • To create jobs for those in need, which will help them support their families and communities.
  • To establish our business in across major cities in Nigeria such as Lagos, Abuja, Kaduna, Port Harcourt among others.

Our Mission

Our mission is to be the leading bedding manufacturer in Nigeria, with a vision to be the preferred bedding manufacturer in Nigeria. The company will strive to achieve this through a commitment to product innovation, high-quality manufacturing, and customer satisfaction.

Our Vision

Our vision is to be the leading company in bedding industry that provides high-quality products at affordable prices for all Nigerians who would like to have beautiful, comfortable and affordable beds. We have a team of dedicated employees who believe in making our customers happy every day with our high-quality products and service.

Management Team

The management team of Hellims Beddings is a group of professionals and highly motivated individuals with extensive experience in the textile industry. The team consist of:

CEO: Henry Akanbi, who has been with the company since its inception and has been instrumental in developing our business plan and strategy. He brings extensive experience in [relevant industry/field].

CFO: Beatrice George, who brings extensive experience in financial planning, as well as having significant experience working with international clients.

COO: Michael Johnson, who has had extensive experience in marketing, sales, and operations management. She is also an experienced social media manager.

Marketing Director: Adebola Thompson, who brings extensive experience in advertising and marketing campaigns, as well as having significant experience working with international clients.

The management team believes that their knowledge and experience will be invaluable to any venture looking to enter this industry. They have successfully run their own businesses as well as operating for clients. In addition, they have extensive experience working with suppliers, customers, and other partners within the industry.

This experience was invaluable when constructing our business plan as we needed to make sure we were building an effective organization able to scale efficiently without sacrificing quality control or waste.

For the full details of this business plan, business model, canvas, marketing plan and financial:
please call our business plan consultant: +234 814 716 1686, info @apprenticeship.ng

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